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Under Armour Golf Wear ambassador Richie Ramsey of Scotland wins Emirates Invitational Pro Am 2012

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Richie Ramsey the latest tour professional to join the Under Armour stable was celebrating this week when he won the Emirates Invitational Pro Am to beat off stiff competition.  


Ramsey was testing the latest polo shirt innovation from Under Armour, coldblack® to see how well the product performed in the heat of the dessert. Former winner on the European Tour Ramsey said. "I have always been a fan of Under Armour’s innovations and coldblack® is an un-believable product.” He went on to say, “We must have experienced temperatures as high as 80'F during our win at the Emirates Invitational at Yas Links in Abu Dhabi, but you just don’t feel the heat as much compared to the usual black shirts which absorbed the sun, so u can look smart but stay cool.” 

coldblack® a revolutionary new technology the reflects heat & UV rays, helping to keep you cooler and more protected than ever before. When the sun is blazing, ordinary fabrics (especially dark ones) absorb UV rays and heat up quicker, meaning you sweat harder, fatigue faster, loose focus and then concentration. But not anymore because Under Armour’s new coldblack® technology is a revolutionary fabric dye that reflects even the nastiest UV rays.  

So whether you are running a marathon in the desert or playing 18 holes in the dessert/summer heat, blackout the sun and stay focused, cool, dry and protected with coldblack®. 

For more information on these players or anything to do with Under Armour products please do not hesitate to contact YUMAX or visit www.underarmour.co.uk.  

About Under Armour, Inc.

Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the company's website at www.underarmour.co.uk.

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